Wipro HLS Communiqué
While working at Ray+Keshavan | Brand Union, we regularly worked on projects for the Healthcare & Life Sciences (HLS) division of Wipro. The Healthcare & Life Sciences Communiqué publishes relevant news and insights from the healthcare and life sciences world.
EDITION 2
OVERVIEW
Edition 2 was based on analytics of the global Pharmaceutical and Biotech industries – primarily with the top companies going off-patent causing a continual decline in R&D productivity and decline in sales of products. Because we were dealing with the challenges and opportunities, graphics were kept complex yet organised – circles and polygons formed links and connections and strings of numbers integrated with them. Neatly laid out text contrasted with the busy visuals.
The three main sections dealt with fostering innovation, securing the present and accelerating growth. A similar format to Edition 1 was used yet the visual language was different, using colours that symbolised growth, stability and optimism.
A pdf version of the publication can be found here:
https://www.wipro.com/documents/Healthcare-and-life-sciences-communique.pdf
https://www.wipro.com/documents/Healthcare-and-life-sciences-communique.pdf
________
EDITION 1
OVERVIEW
Edition 1 was based on three big trends seen as all-encompassing and all-important – Care, Compliance and Collaboration. The design concept was hence the three-sided triangle with a focus on the future by highlighting all the triangles pointing forwards.
By creating a flexible grid with the triangles, we were able to vary the layouts and provide a sense of dynamism and motion to each page. The cover depicted a mountain rising upwards and the title pages of the three sections – Care, Compliance, Collaboration – were also represented graphically. Charts, iconography and imagery used the same visual treatment to provide a consistent language. We selected images that were not cliché stock photographs, which are all too familiar in business reports, but rather ones that connected to the more emotional aspect of healthcare and life sciences.
The colour palette indicated ambition, growth and vision and was contemporary and relevant to reflect how the HLS division wanted to be portrayed.
A pdf version of the publication can be found here:
https://www.wipro.com/documents/Healthcare_and_life_sciences_communique.pdf
By creating a flexible grid with the triangles, we were able to vary the layouts and provide a sense of dynamism and motion to each page. The cover depicted a mountain rising upwards and the title pages of the three sections – Care, Compliance, Collaboration – were also represented graphically. Charts, iconography and imagery used the same visual treatment to provide a consistent language. We selected images that were not cliché stock photographs, which are all too familiar in business reports, but rather ones that connected to the more emotional aspect of healthcare and life sciences.
The colour palette indicated ambition, growth and vision and was contemporary and relevant to reflect how the HLS division wanted to be portrayed.
A pdf version of the publication can be found here:
https://www.wipro.com/documents/Healthcare_and_life_sciences_communique.pdf