Refreshing the look of Bhoomija's South-Asian classical music and dance performances.
With a new season of performances post Covid, and in celebration of 10 years of Bhoomija (a charitable trust that showcases the best of South Asian classical music and dance) we updated our previous look and feel for our events.
OVERVIEW
Keeping in mind the core requirements of the branding – Indian, earthy and strong enough to work in the absence of any imagery – we created a new look using the Kannada 'Bhoo' symbol from our identity. Here the Bhoo is layered over the visual in an elegant calligraphic style that is organic and dynamic, evoking motion, depth and emotion. It brings our previously subtle logo to the fore, further highlighting 10 years of Bhoomija.
Typefaces used are classy, contemporary and clean, to contrast with the flourish of the calligraphic symbol. Colours are inspired by the elements of life – earth, fire, wind and water.
Event emailers
10 years motif
In celebration of 10 years of Bhoomija, we created a motif using a deconstructed 10 made of geometric shapes that was split to make it more dynamic and multi-faceted. The varying placement of the motif symbolised movement, balance and tension, bringing it to life and making it look almost like a person dancing or some part of a musical instrument. The earthy colours in varying shades and textures highlighted the sensory journeys our performances have taken audiences on over the last 10 years. The symbol was integrated into a banner that was placed on all visual communication.
New season's look adapted for Triveni's Australia and New Zealand tour