Creating a dynamic new look for Bhoomija's South-Asian classical music and dance performances.
Bhoomija is a charitable trust that showcases the best of South Asian classical music and dance. It brings together renowned artists and performers in captivating collaborations and workshops.
The new look and feel for Bhoomija's year-round performances needed to be Indian, earthy and strong enough to work in the absence of any imagery. By expanding on the orange dot above the 'j' in the Bhoomija logo, I was able to create an interaction between the circle, title and image while the colour palette was inspired by the warm, setting Indian sun. A high-contrast, elegant typeface was used for the titles which in combination with the colours and circle graphic, creates a distinct and dynamic look and feel that can easily be extended across all events – holding it's own, even when imagery is absent.